I began account planning in an advertising agency ten years ago. This meant not only developing and evaluating the advertising strategy, but also developing the brand in all sorts of forms, including new products themselves.

Bloomsbury Publishing: "On Guerrilla Gardening" (2008) Planner / creative
Directing the marketing, international publicity, launch party sponsorship and logistics and designing marketing collatoral, from seed packets to micro site.

Salad Worldwide (2007 - 2008) Account Planner
O2 / Telefonica"Fans" project.

4Creative (2006 - 2007) Account Planner
4OD launch strategy, Channel 4 Network Brand Vision.

The Bank (2006) Account Planner
Peroni.

Cunning (2006) Account Planner
Nissan (350Z and Murano), T-Mobile, Smirnoff.

DLKW & Partners (2004 - 2006) Account Planner
eBay, Department of Health (Sexual Health), Department of Education & Skills (Teenage Pregnancy), Capital Radio, Pfizer (Stronghold) and the Financial Times.

DDB London (1998 - 2004) Account Planner
Terry's Chocolate Orange, Terry's All Gold, PG Tips,Volkswagen, Felix and Arthur's cat food.

For enquiries please contact richard@goodatmagic.com