You might be wearing a Good at Magic T-shirt, that is where the brand began with my brother and friend Andrew (who came up with the name). But since 2006 it is also how I have branded my work as a freelance brand strategist. I have also gathered on this site links to some of my campaigning and creative activities of my own. Flexing these passions has broadened my experience beyond that of many strategists and enriched my contributions to clients. It's also been a lot of fun.

Client Work: Strategic Planner for brand agencies and clients guiding the brands expression, creating behaviour change and building businesses.

Own Label: Side hustles applying brand strategy to personal missions and passions, notably guerrilla gardening and writing about it in books and media, shaping my neighbourhood and some pop culture... Nile Rodgers was wearing a Good at Magic T-shirt while writing "Get Lucky" with Daft Punk.

Contact: richard@goodatmagic.com

LinkedIn: Richard Reynolds on LinkedIn