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Good at MagicThe Creative Industry of Richard Reynolds
   

Devising and evaluating communications strategies and creative ideas for a wide range of brands
across media working through advertising agencies and direct with clients.

St Luke's (2013)
The Fragrance Shop (pitch) communications strategy.
Majestic Wine communications strategy.
Knopka (pitch) communications strategy.
Wilko (RFI) communications strategy.

Just So (2012 - 2013)
Original Travel Brand vision, marketing strategy, communications planning and research.
Skype / GroupMe communications strategy.

Noah (2011 - 2013)
Kikoman (won pitch), communications strategy.
Suzuki SX4 (won pitch), launch communications strategy.
Land Securities Retail experiences and repositioning communications strategy
for a SE portfolio of shopping centres.
World Society for Protection of Animals. Dairy welfare (pitch).
Honda retention products relaunch strategy.

Chelsea Fringe (2011 - 2013)
Steering committee member. Brand positioning, identity design (won pitch),
and marketing consultancy.

British Council (2008 - 2013)
Speaker and course leader at events in New Zealand, South Africa, Russia,
Botswana, Stockholm and Mauritius on the theme of developing
effective communications for environmental change.

Elefest 2012 (2012)
Marketing strategy, design, creation and implementation.

BETC (2012)
B&Q movement marketing strategy (pitch).

London Strategy Unit (2012)
Development of their offering and brand identity design.
Hyundai European brand strategy development.

Red Bee Media (2012)
Plus Minus programme design straetgy (won pitch).
ARD / Das Erste on air channel identity strategy (pitch).

Dickens in The Borough (2012)
Steering committee member. Brand indentity design.

Frost Included (2011 - 2012)
Brand naming and identity design.

4Creative / Channel 4 (2006 - 2011)
More4 repositioning strategy, Home For The Holidays marketing strategy.
4OD launch strategy, Channel 4 Network Brand Vision strategy.

The Lounge Group (2011)
Creative content and strategy for Havana Club "Mint Revolution".

The Jordans Ryvita Company (2011)
Ethical influencers research and recommendations Jordans Cereals.

VCCP (2008 - 2011)
Advertising strategy for: 118 118, Jordans Cereals, Five Alive (won pitch),
Oasis (won pitch), Weight Watchers from Heinz,
Aunt Bessie's
, O2 Think Big, Southern Railways.

Francis Darbishire (2011)
Brand identity and website design and build.

Nuxx (2005 - 2010)
Brand identity design for the musicians: Uniting Nations,
Young Offender's Institute and Kyla La Grange.

John Brown (2008 - 2009)
Brand positioning strategy for Aston Martin's revival of Lagonda.

BBC (2009)
Workshop moderation for engaging the public in the Breathing Places campaign.

TBWA London (2008)
Above the line advertising strategy for Halifax bank (pitch).

Bloomsbury Publishing (2008)
PR, point of sale, window display strategy and design for my book "On Guerrilla Gardening".

Salad Worldwide (2007 - 2008)
Product innovation research project for O2.

The Bank (2006)
International advertising evaluation and campaign development for Peroni.

Cunning (2006)
Experiential marketing strategy for Nissan 350Z and Nissan Murano, T-Mobile, Smirnoff.

DLKW Lowe (2004 - 2006)
Then known as Delaney Lund Knox Warren
Advertising strategy for: eBay.co.uk (won pitch), Department of Health (Sexual Health) (won pitch), Department of Education & Skills (Teenage Pregnancy), Burger King, Capital Radio breakfast show, Everyman Testicular Cancer, Pfizer (Stronghold) and the Financial Times.

DDB London (1998 - 2004)
Then known as BMP DDB
Advertising strategy for: Terry's Chocolate Orange, Terry's All Gold,
Terry's Imagine, PG Tips, Felix and Arthur's cat food and
Volkswagen (Golf, Beetle, Passat, Sharan, Lupo GTI, Polo, Phaeton, Touareg),