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Good at MagicThe Creative Industry of Richard Reynolds

Devising and evaluating communications strategies and creative ideas for a wide range of brands
across media working through advertising agencies and direct with clients.

Noah (2011 - Now)
Kikoman soya sauce (won pitch) view ad 1, view ad 2 communications strategy.
Kirin, continental European advertising and communications stratgey. view Facebook campaign page
Rakuten (Europe) (won pitch), Master brand awareness and understanding (in development). Suzuki Vitara (won pitch), European launch, advertising and communications stratgey. view TV ad
Suzuki SX4 (won pitch), continental European launch advertising and communications strategy.
Suzuki Ignis (won pitch), European launch advertising and communications strategy. view TV ad,
Dunlop truck tyres (won pitch), European launch advertising and communications strategy.
Goodyear truck tyres (won pitch), European launch advertising and communications strategy.
Echo (won pitch), Global (ex USA) branding and advertising strategy.
Land Securities (won pitch) Repositioning communications strategy for SE portfolio of shopping centres, including Gunwharf Quays (Portsmouth) advertising
Allianz Partners Rebranding and brand positioning strategic guidance
Euler Hermes Brand positioning strategic guidance
Sylvanian Famlies UK advertising strategy.

Evidently (2013 - 2018)
c2c trains (won pitch), relaunch communications strategy.
United Nations Climate Summit 2014, deforestation conference film strategy
Unilever Dove India and Japan, advertising strategy and creative.
Unilever Axe South East Asia, content strategy.
Schick Quattro
razors North America, content strategy.
Ponds cold cream, USA, Japan, Mexico, content strategy.
Sanofi Genzyme
Demand More campaign social communications planning.

Just So (2012 - 2015)
Original Travel Brand vision, marketing strategy, communications planning and research.
Skype / GroupMe communications strategy.
Adidas Outdoor communications strategy.
Lyst (pitch) brand relaunch advertising.

Elefest (2012 - 2014)
Marketing strategy, media planning and buying.
brand identity, design, creation and implementation.

St Luke's (2013)
Wilko (pitch) communications strategy.
The Fragrance Shop (pitch) communications strategy.
Majestic Wine communications strategy.
Knopka (pitch) communications strategy.

Chelsea Fringe (2011 - 2013)
Steering committee member. Brand positioning, identity design (won pitch),
and marketing consultancy.

British Council (2008 - 2013)
Speaker and course leader at events in New Zealand, South Africa, Russia,
Botswana, Stockholm and Mauritius on the theme of developing
effective communications for environmental change.

BETC (2012)
B&Q movement marketing strategy (pitch).

London Strategy Unit (2012)
Development of their offering and brand identity design.
Hyundai European brand strategy development.

Red Bee Media (2012)
Plus Minus programme design straetgy (won pitch).
ARD / Das Erste on air channel identity strategy (pitch).

Dickens in The Borough (2012)
Brand identity design.

Frost Included (2011 - 2012)
Brand naming and identity design.

4Creative / Channel 4 (2006 - 2011)
More4 repositioning strategy, Home For The Holidays marketing strategy.
4OD launch strategy, Channel 4 Network Brand Vision strategy.

The Lounge Group (2011)
Creative content and strategy for Havana Club "Mint Revolution".

The Jordans Ryvita Company (2011)
Ethical influencers research and recommendations Jordans Cereals.

VCCP (2008 - 2011)
Advertising strategy for: 118 118, Jordans Cereals view ad, Five Alive (won pitch) view ad,
Oasis (won pitch), Weight Watchers from Heinz,
Aunt Bessie's
, O2 Think Big, Southern Railways.

Francis Darbishire (2011)
Brand identity and website design and build.

Nuxx (2005 - 2010)
Brand identity design for the musicians: Uniting Nations,
Young Offender's Institute and Kyla La Grange.

John Brown (2008 - 2009)
Brand positioning strategy for Aston Martin's revival of Lagonda.

BBC (2009)
Workshop moderation for engaging the public in the Breathing Places campaign.

TBWA London (2008)
Above the line advertising strategy for Halifax bank (pitch).

Bloomsbury Publishing (2008)
PR, point of sale, window display strategy and design for my book "On Guerrilla Gardening".

Salad Worldwide (2007 - 2008)
Product innovation research project for O2.

The Bank (2006)
International advertising evaluation and campaign development for Peroni.

Cunning (2006)
Experiential marketing strategy for Nissan 350Z and Nissan Murano, T-Mobile, Smirnoff.

DLKW (2004 - 2006)
Now known as Mullen Lowe
Advertising strategy for: (won pitch) view ads, Department of Health (Sexual Health) (won pitch), Department of Education & Skills (Teenage Pregnancy), Burger King, Capital Radio breakfast show view ad, Everyman Testicular Cancer view ad
Pfizer (Stronghold) and the Financial Times.

BMP DDB (1998 - 2004)
Now known as adam&eveDDB
Advertising strategy for: Terry's Chocolate Orange, Terry's All Gold,
Terry's Imagine view ad, PG Tips, Felix and Arthur's cat food and
Volkswagen (Golf view ad, Beetle view ad, Passat view ad, Bora view ad, Sharan, Lupo GTI view ad, Polo, Phaeton, Touareg),